Loro Piana
Clothing
Choose Loro Piana clothing for the touch, colour and fit of wool and cashmere you will wear regularly, with a quieter emphasis on visible branding.
Why buy it
The appeal centres on the particular fibre, fabric and garment execution; assess feel and care requirements rather than equating quiet branding with value.
Signature creations
The Gift of Kings
Explore the fibre and fabric in each individual wool garment.
Cashmere Knitwear
Compare tactile feel, cut and care requirements across the actual garments.
Brand story
Loro Piana's clothing and accessories are organised around fibres, fabrics and relaxed dressing. Material, colour and tactile qualities provide more prominent points of recognition than exposed logos.
Before you buy
Check care needs and how the garment behaves in use; pilling or poor shape will be more visible than a discreet label.